PHYSICAL EXERCISE AND FITNESS : SPORTS MEDICINE : WORKPLACE : JOURNAL ARTICLES: Bright Spots, Physical Activity Investments That Work: Workplace Challenge

 

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PHYSICAL EXERCISE AND FITNESS :

SPORTS MEDICINE :

WORKPLACE :

JOURNAL ARTICLES:

Bright Spots, Physical Activity Investments That Work: Workplace Challenge

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Bright Spots, Physical Activity Investments That Work: Workplace Challenge

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Education
Bright spots, physical activity investments that work: Workplace Challenge

Emma J Adams1, Hayley Musson1, Andrew Watson2, Lee Mason2

Author affiliations

National Centre for Sport and Exercise Medicine, School of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, UK
County Sports Partnership Network, Loughborough, Leicestershire, UK

Correspondence to Miss Emma J Adams, National Centre for Sport and Exercise Medicine, School of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, Leicestershire, LE11 3TU, UK; e.j.adams@…

British Journal of Sports Medicine

http://dx.doi.org/10.1136/bjsports-2017-097716

Background

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A high proportion of adults in England are insufficiently active.1 The workplace is an important setting for promoting physical activity with potential to reach a high proportion of adults in employment (74.8%).2 3 The Workplace Challenge aims to increase sport and physical activity participation in inactive employees. It is a multi-component programme based around a website/app where employees can track their activity levels and take part in online activity challenges, along with locally organised sports events and competitions, signposting to other local activities and workplace champion training.

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Key programme features

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Implementation

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The programme is led and managed nationally by the County Sports Partnership Network (CSP Network); and delivered locally by County Sports Partnerships (CSPs), National Governing Bodies for Sport (NGBs) and other local and national partners.

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Workplace and employee recruitment

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A variety of strategies are used to market the programme to workplaces and employees. CSPs telephone, email and visit workplaces, attend local business network events, publish in business news journals, use social media, publish press releases, and distribute materials and newsletters using local networks and the local CSP website. Many participants are recruited through word of mouth or workplace promotional activities.

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Programme components

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The programme includes four key components underpinned by selected behaviour change techniques4 (table 1). Participants can log their activities on the website/app (activity type, duration and intensity), set personal goals and track their progress towards achieving 150?min of moderate-vigorous physical activity (MVPA) each week. Regular national online activity logging challenges are implemented. For example, the 8-week active lunch challenge (January/February 2017) encouraged employees to do an activity during their lunch break. Points were awarded for each activity recorded, and leader boards enabled participants to assess their progress against others, either as individuals or as part of a team. Other shorter challenges are offered locally, for example, a 4-week active travel challenge. CSPs and NGBs organise local events and competitions, for example, table tennis competition, social summer cricket, rowing taster session, learn to ski session, corporate football tournament. Finally, workplace champions are recruited and trained to enable them to organise activities within their own workplaces, for example, taster sessions, internal walking challenges or interdepartmental sports competitions.

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This fee based article can be found at this web address

http://bjsm.bmj.com/content/early/2017/10/27/bjsports-2017-097716

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PHYSICAL EXERCISE AND FITNESS : SPORTS MEDICINE : WORKPLACE : JOURNAL ARTICLES: Bright Spots, Physical Activity Investments That Work: Workplace Challenge

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